Branding Canada
Evan Potter
“As diplomat and scholar Evan Potter reminds us in his illuminating new book, Branding Canada, we must present a more compelling, coherent image of Canada to the world. We need to harness the tools of public diplomacy -- culture, international education, business promotion -- to present an image of a certain kind of country, with a certain kind of values, which reflects the people we are." Andrew Cohen, The Ottawa Citizen
It’ll be 142 years tomorrow since the British North America Act, and by all accounts Canadians are ready to celebrate the culture, heritage, diversity and history of the country. But diplomat and scholar Evan Potter, in his recent work Branding Canada, argues that this is also a time for us to start figuring out how we present ourselves to the rest of the world.