ISBN 978-0-7735-3478-0 August 2008
Never before has grocery shopping been so politicized, as a growing number of people (mostly middle-class and educated) shell out dollar after dollar to buy sustainably grown heirloom tomatoes and fair trade espressos. These are the critical consumers, a new class of people who - however jaded by conventional politics - vote with their shopping carts. Whether they realize it or not, their choices have been influenced in part by the global Slow Food movement and its charismatic Italian leader, Carlo Petrini.
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